Cello's group MD confirms talks to resurrect Leith London
Cello is considering the relaunch of Leith London, six years after it merged its original entity with Farm, the founders of which last week left the group to merge with Inferno.
John Rowley, group MD of Cello confirmed that the group was considering once again expanding the brand of The Leith Agency to give it a presence in the Capital city, but added that he was unsure that any such entitle would appear this year.
“We’ve got a very simple model with the brands that we have through Cello. Blonde sits within the digital space, Tangible more through-the-line and then Stipe in PR. We also had the confusing scenario of The Leith Agency and Farm in advertising and ideally we would have gotten behind one brand, which would have been simpler,” commented Rowley, who added that the company was looking into resurrecting the agency.
Leith Londonclosed in 2006, when the agency was merged with Farm.
Tangible and Blonde already have an office in London, which could be the location of a new advertising agency under the Leith banner, should it arise.
He added that the advertising agency clients for Farm were leaving with the agency, however Nando’s was expected to continue to also work with Tangible and Blonde.
“We might see something this year if we were to get enough client activity going. At the moment we’re servicing very successfully from Edinburgh, and in today’s economic environment you don’t take a step like that lightly…It is a significant part of Leith’s strategy is to have a wider footprint across the UK and that means having a London office. I think it will happen but I couldn’t guarantee that it’ll happen this year,” concluded Rowley.
