The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 20, 2012 | 1 min read

Eyewear brand Carrera is set to roll out an ‘after all, no regrets’ campaign, promoting the brand to young people.

Conceived and developed by DLV BBDO, the worldwide campaign will begin in March, including a targeted banner campaign; newspaper and magazine ads; web presence on search engines; and a video ad.

According to Carrera, the campaign is ‘dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.’


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