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By John Glenday, Reporter

February 20, 2012 | 1 min read

Lager giant Carling is to launch its first ever TV campaign for its new premium lager brand, Carling Chrome, tomorrow.

Debuting during the Brit Awards as part of a £7m marketing campaign, “Anticipation” focuses on a couple preparing for a night out - eagerly anticipating a glass of Carling Chrome after spying it on a poster.

Airing as part of a multimedia campaign which also encompasses video on demand, cinema, outdoor posters and press the push will primarily target 18-34 year olds.

Mike Read, Brand Director for Carling, said: “This stylish and cool advert epitomises the nature of the brand, with its refreshing taste. Since Carling Chrome was launched in August 2011 we have secured strong distribution across the on and off-trade, and now we are aiming to build on consumer awareness with an exciting, high profile ad campaign.”