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Adams Foods hires Mercieca for PR push

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By The Drum Team | Editorial

February 20, 2012 | 1 min read

Dairy company Adams Foods has appointed Mercieca as its retained PR agency.

Mercieca's brief is to deliver "a comprehensive consumer, trade and foodservice PR strategy" for the company’s Pilgrims Choice and Mu brands as well as driving multi-channel PR for the Adams Foods corporate brand.

Gemma Oakes, the agency's PR director, said: "This is an exciting win for us, offering the challenge of a broad remit whilst developing the growing areas of our business."

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