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Top 10 brands of Google+ account for more than 95% of followers held by the top 100 brands

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By Ishbel Macleod, PR and social media consultant

February 17, 2012 | 1 min read

The top ten brands on Google+ account for more than 3 million of the 3.1 million followers held by the top 100 brands, research from BrightEdge has found.

The SocialShare analysis by BrightEdge found that there was a 1,400% increase in Google+ followers for the over the last two month.

Clothing giant H&M now holds the number one slot with 462,000 followers, with Samsung, Pepsi, Coca-Cola, Starbucks, Sony, Intel, eBay, Google and Amazon also in the top 10.

Jim Yu, BrightEdge CEO, said: “While the growth of the G+ Ten is impressive, in contrast we have noticed many companies seem to be taking a slower, wait-and-see stance to the search giant’s social offering.”

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