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Lexus Sports

Supermodel Tori Praver fronts Lexus campaign co-inciding with Sports Illustrated Swimwear edition release

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By The Drum Team, Editorial

February 17, 2012 | 2 min read

A campaign from Lexus featuring supermodel Tori Praver has been released in the US, to coincide with the release of the latest swimsuit edition of Sports Illustrated.

The ‘TORI 500’ campaign features the headline "Lexus Throws Sports Illustrated Swimsuit a Curve". Los Angeles ad agency TeamOne creates a model racetrack in the shape of Praver’s body to promote the new Lexus 2013 GS sport sedan.

An iPhone camera app has also been developed, featuring Praver, allowing people to place their own swimsuit model within the racetrack photos, while a behind-the-scenes video by Recommended Media, features the model driving with race car driver Scott Pruett and stunt driver Greg Tracy on the TORI 500 track.

The Sports Illustrated Swimwear edition was released on Tuesday 14 February.

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