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SAS & Company hires Twenty Twenty to handle media buying for Justin Bieber fragrance and more

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By The Drum Team | Editorial

February 17, 2012 | 1 min read

Beauty and fragrances distributor SAS & Company has appointed Twenty Twenty Media Vision as its media agency.

The Kent agency won the brief following a competitive pitch that also included incumbent Walker Media.

It will now handle all media planning and buying for the stable of brands in the company's porfolio, which includes fragrances from celebrities including Justin Bieber and Kim Kardashian.

The media budget is expected to be in the region of £1.2m.

Bill Jones, MD of Twenty Twenty, said: "We’re looking forward to promoting some very famous names in 2012.”

The agency's team has previously worked with The Perfume Shop and was responsible for media planning and buying the UK launch of Katy Perry’s Purr fragrance.

Their first project, announcing the newest addition to the La Perla range, will launch in the Spring.

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