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Search engine Baidu’s profits increase dramatically as advertising revenue grows by 83%


By The Drum Team, Editorial

February 17, 2012 | 1 min read

Baidu, China's largest search engine, has reported an 88% growth in profit for 2011, after its advertising revenue grew by 83%.

The search engine, which accounts for almost 80% of the market in China, said it had about 488,000 active online marketing customers in 2011 – a rise of 18% from 2010.

Baidu has now said that it plans to focus on the area of mobile search traffic and social media platforms.

Robin Li, chief executive of Baidu, said: "We do think mobile will become a very important channel to distribute our products and that has increasingly become true over the past quarter. And we think during the coming year, mobile will represent an ever larger percentage of our total traffic.”


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