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Radley launches campaign featuring new brand ambassador Laura Bailey

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By The Drum Team, Editorial

February 17, 2012 | 1 min read

Fashion accessories brand Radley has unveiled its spring/summer 2012 campaign featuring its first ever brand ambassador, model and writer Laura Bailey.

The brand said that Bailey, a contributing editor for British Vogue, embodies the label's "intrinsic fashion and lifestyle values".

The campaign and visual identity was led by Radley's new brand director, Lorraine Pringle, and shot by photographer Angelo Pennetta at Camber Sands.

It will run in national consumer magazines including Vogue, Elle, Harper’s Bazaar, InStyle, Grazia and Marie Claire and national supplements including Sunday Times Style and Stella

Ads will also appear across London taxis for three months and on the rear of London buses this month.

Pringle said: "We hope that the campaign highlights the style and versatility of the spring collection and reminds people that with 22 stand alone stores we are Britain's biggest premium handbag brand.”

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