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Manchester City signs deal with Paddy Power

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By The Drum Team | Editorial

February 17, 2012 | 1 min read

Manchester City has teamed up with bookmaker Paddy Power as its 'official UK betting partner'.

City said the deal, which runs until the end of the 2012/13 season, would see Paddy Power and the club collaborate across "a wide range of commercial activities".

Paddy Power's betting products will be offered to Blues fans through City's official website and a specially created City microsite.

Ian Cafferky, chief brand and commercial officer for Man City, said: "We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans.

"Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience."

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