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The Drum Magazine: Friday 17th February


By The Drum, Editorial

February 17, 2012 | 4 min read

A taster of what's in our latest issue out Friday 17th February

Performance Marketing – Special Report

It's a discipline that's been around for a while, yet many people still aren't clear on how it really works. This issue's special supplement provides an overview of performance marketing, from the perspective of affiliates, advertisers, affiliate networks and agencies operating in the space. This special report gives you a quick overview of the sector, a glossary of key terms and views from leading advertisers, agencies and experts into why performance marketing is an engine for growth.


The Drum takes a look at the Department of Health's Change4Life campaign, asking whether it's right to use a brand associated with children's health to also highlight the dangers of excessive alcohol consumption.

Agenda & Analysis

  • Retailers need to up game on tablets and mobile
  • 40% signed up to three or more loyalty schemes

  • Event Scotland CEO praises event industry
  • Uncertainty cast over future of The Sun as arrest count grows
  • News International: the logic of appointing WPP
  • Not Mad Men but sad men: The Gate Worldwide's Pete Martin on the sorry state of Scottish advertising
  • What lessons can UK advertisers learn from Super Bowl XLVI?

The Works - The latest creative campaigns

In this issue we look at the creative work of:

  • Love, which has collaborated with Peter Saville to create the concept and design for Thirty One
  • Our Agency, which has created a new brand identity for the Turkish Basketball Federation
  • The launch campaign for the Subaru XV crossover created by BJL
  • Gorilaz artist Jamie Hewlett, who has designed a limited edition bottle for vodka brand Absolut
  • Brave, which has created the 'Unmatched' campaign for Farrow & Ball
And more...

Knowledge Bank

Matt Bailey from Performance Horizon Group shares his views on catalysing change in performance marketing

The Chip Shop Awards

The annual Chip Shop Awards celebrates and rewards the good ideas at the heart of brands, regardless of whether this creativity has been approved by clients. The Drum catches up with a few members of the judging panel and takes a look at some of the entries so far.

Pitch news

A round-up of the new business news - from pitches and wins to losses and reviews.

People news

A look at who has moved where in the marketing and media industries, both client-side and agency.

The magazine regularly includes:In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends


Industry insights

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