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Bmw Vine

BMW 3 Series 24 hour test drive promoted through bus rear campaign by Transport Media


By The Drum Team, Editorial

February 17, 2012 | 1 min read

BMW dealers Vines of Guildford and Vines of Redhill have unveiled a four week bus rear campaign to promote the ‘joys’ of a 24 hour test drive in the BMW 3 Series saloon.

Vines marketing department wanted to touch a larger audience within their local area and expose them to Vines as their local BMW dealer.

The campaign, planned by Transport Media, focuses on specific areas within Guildford and Redhill, part of the London commuter belt, with the aim of targeting consumers while they are on their way to and from work in their current vehicle.

The test drive is been offered by the dealerships to offer motorists the chance to see how the new model can fit in their lives for 24 hours.

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