SurvivorsUK unveils ad campaign against male rape with Johnny Fearless


By The Drum Team, Editorial

February 16, 2012 | 2 min read

SurvivorsUK has released a campaign, created by Johnny Fearless, urging male victims of sexual assault to speak out, after it was found that one man every hour in London is the victim of sexual crime.

The campaign, featuring a rugby ball pierced by a nail and the message “Real Men Get Raped and Talking About It Takes Real Strength”, will be on 140 escalator panels in central London Tube stations from February 20th during the Six Nations rugby tournament.

It will also appear on two 48 Sheet billboards at Clapham Junction train station and on big screens at Waterloo station on 25 February and 17 March, when England are playing at home in the tournament.

Michael May of Survivors UK said: “We’ve chosen to use an alpha male sport in our advertising to challenge assumptions about the type of men who get raped. It’s just as likely to be a rugby player as a librarian, a suited city banker as a hooded gang member. And we hope that by challenging our innate assumptions about the identity of male victims, we can make it even fractionally easier for a male rape victim to ask for help.”

Professor Kim Etherington, University of Bristol and Fellow of BACP, said: “Males are taught from a very early age that they should be ‘strong’ and ‘in-charge’. To be successfully masculine is to be sexually potent, competitive with other males in sexual matters, and dominant with sexual interactions. Being raped challenges and negates all these pre-conceptions.”

Content created with:

Johnny Fearless

Find out more


Industry insights

View all
Add your own content +