Men’s wellbeing magazines have performed strongly online according to the ABC’s December end 2011 consumer magazine report, with both Men’s Health and Men’s Fitness appearing in the top five.
Men’s Health topped the list with total average net circulation of 7,779, with T3 coming second at 7,327, followed by GQ with 5,731. Despite having the largest print circulation in the top 20, Cosmopolitan ranked fourth digitally in the latest ABC figures with a 5,675 circulation, with Men’s Fitness coming in fifth with 3,987.
From number 25 on the list down, the digital circulation of the magazines are under 1,000; with the ranges 700-600 and 100-0 having the most entries, at eight each. The 3,000-2,000 range is next at seven entries.
Perhaps not surprisingly, it is technology and information magazines which dominate the top 20, including Wired, Edge, Stuff, two Mac magazines - MacFormat and MacUser, and two photography magazines – Digital Camera Magazine and Digital Photographer.
Women’s magazines also perform well, with Company, Elle, Harpers Bazaar, Vanity Fair and Hello! all featuring in the top 20 along with Cosmopolitan – although Vogue is ranked 31, with a digital circulation of only 818.
The bottom of the table is peppered with specialist magazines, such as Linux Format, Practical Caravan and Conte Nast Brides, with MotorsportNews coming in last with a digital subscription of five.