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BARB

BARB chief executive to leave at end of year

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By The Drum Team, Editorial

February 16, 2012 | 1 min read

The Broadcasters’ Audience Research Board (BARB) has announced that its chief executive Bjarne Thelin, is to leave at the end of the year.

Thelin, who has been at the organisation for nine years, said: "It has been a huge responsibility overseeing this service and I'm proud of the reputation for quality, objectivity and dependability that BARB has.

“We've been proactive in seeking development and are pursuing a world leading vision to help the industry understand itself and its viewers better. It's now time for me to give some more attention to ideas inspired by my Christian faith as well as explore other new initiatives, and consider something more creative or entrepreneurial."

Nigel Walmsley, BARB chairman, added: "We will be sorry to see him go as he has made a huge contribution but we understand his desire to do something different and he has given us ample time to plan forward for succession and handover.”

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