Vodafone UK has partnered with tag management system TagMan as part of its plan to extend its digital marketing strategy.
The phone company will use TagMan to see how its online marketing activities combine to deliver sales.
Gareth Davies, online and telesales marketing manager at Vodafone, said: “We are planning ‘unstoppable digital’ with TagMan. It will help us transform our understanding of the true nature of our digital marketing and investment and so radically alter our approach to that investment.
“Vodafone UK can now track all campaigns in one place, and we truly know how all our campaigns — paid search, natural search, email, display affiliates and so on - interact and support each other.”