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New e-commerce platform being developed for Affordable Supplements

By Laura Hudson

February 15, 2012 | 1 min read

Bodybuilding supplement retailer Affordable Supplements is to launch a newly developed e-commerce website, following the appointment of design and marketing agency Cefar.

The brief for Cefar, to provide a new and up-to-date platform for the website has been well received by the company directors of Affordable Supplements, who were looking for a way to significantly increase the conversion traffic going to the site, which they felt was previously outdated and well behind its competitors.

Company director Anthony Millar said, “We decided to commit to Cefar based on strong design, value for money and a willingness with passion to make it a success… I strongly believe Cefar’s work will significantly increase the conversion rate of traffic going to Affordable Supplements and stand us in good stead for many a year to come.”

The site is expected to go live before the start of April.

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