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Monthly magazine based on virtual game Bin Weevils released

By Laura Hudson

February 15, 2012 | 2 min read

Bin Weevils, the popular children’s gaming website, launches a new monthly magazine today, aimed at extending its physical profile and enhancing the gaming experience for users.

BinWeevils.com is now a children’s BAFTA-award winning website, and is currently the second most popular website for children between seven and 13 in the UK, boasting a 91% growth in users over the past twelve months alone. It is hoped that the magazine will both share and boost some of its predecessor’s success; it launches today with six free gifts, most of which are applicable to the online site, which further ties the interactive experience to the physical magazine.

The Bin Weevils magazine is published by Egmont Publishing Group, who will celebrate the launch with a digital marketing campaign that will not only span the Bin Weevils website, but across other Egmont brands and television too, with adverts being broadcast on the CITV and Nickelodeon channels.

Amelia Johnson, co-founder and director of BinWeevils.com, said: "Our loyal BinWeevils.com fan base of over 2 million kids is looking to interact with their favourite characters, games, puzzles on a daily basis across a wide range of mediums. Our exciting partnership with Egmont and the launch of the BinWeevils.com monthly magazine allows them to connect with the brand in yet another compelling and enriching entertainment format."

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