First Public Relations appointed to handle Limousin Tourism in the UK
Limousin Tourism, has tasked destination specialist consultancy firm First Public Relations Limited with handling its UK-based public relations requirements.
First Public Relation’s brief is to capitalise on the town of Limousin’s best assets in order to promote it as a tourist destination, focusing on areas such as food, cultural heritage and outdoor activities.
The brief also includes creating an innovative approach to highlighting Limousin as a city break destination. The agency will also run a press office and will be responsible for soliciting leading media and increasing the destination’s coverage both in print and online, as well as integrating social media into the campaign initiative.