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First Group

First Group in hunt for marketing agency for North of England project


By Stephen Lepitak, -

February 15, 2012 | 1 min read

FirstGroup is understood to be conducting a marketing review for a project in the North of England.

The Drum understands that agencies have already been approached about pitching to work on above-the-line activity for the project, which is likely to be run out of the company’s offices in Manchester.

A spokesperson for the First would only comment to deny that it was reviewing its agency roster.

Last Autumn First ran a six-figure nationwide campaign for its bus division, with above-the-line developed by Frame.

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