First Group in hunt for marketing agency for North of England project
FirstGroup is understood to be conducting a marketing review for a project in the North of England.
The Drum understands that agencies have already been approached about pitching to work on above-the-line activity for the project, which is likely to be run out of the company’s offices in Manchester.
A spokesperson for the First would only comment to deny that it was reviewing its agency roster.
Last Autumn First ran a six-figure nationwide campaign for its bus division, with above-the-line developed by Frame.