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Facebook gets set to take brands down the Timeline road

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By Noel Young | Correspondent

February 15, 2012 | 2 min read

Facebook will start bringing its new Timeline profile pages to brands this month in the U.S., according to a report today.

Facebook moves ahead with Timeline

In September Facebook introduced the Timeline format for its 800 million users with with lots of pictures and material covering users' entire social network history.

At the time , the company said it would wait to roll out the new feature for brands. That time is now, says AdAge, quoting sources.

Timeline for brands will start in beta with a handful of partners and then be released to more marketers in stages, according to the sources.

So what will Timeline for brands look like? For one, the tabs or apps marketers currently host on their Facebook pages to sell products or take polls may turn into boxes on the brand's Timeline.

This could put the onus on brands to develop their own apps using custom verbs other than "like," says the magazine. For example, Pinterest, now has a Facebook app that tracks when its users have "pinned" something.

AdAge said a brand's Facebook presence would no longer have to date back just a few years to when it joined the site. Coca-Cola, for example, could in theory add an event for 1892, the year it was founded.

Facebook will talk the new pages at a day-long conference in New York on Feb. 29 for marketers.

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