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WPP agencies GREY EMEA and Possible Worldwide agree strategic partnership

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By The Drum Team, Editorial

February 14, 2012 | 2 min read

Grey EMEA has entered into a strategic alliance with fellow WPP agency Possible Worldwide in a bid to offer clients improved global integrated communications.

The two agencies, which work with Proctor & Gamble, will collaborate to deliver a larger scale and improved expertise across their services.

Possible Worldwide has around 1,000 employees and holds 18 offices around the world, while GREY EMEA employs 1,700 people working in 55 offices across 35 countries.

David Patton, president & CEO of GREY EMEA said: “We’ve made tremendous strides in our digital skills, digital focus, and digital business over the past few years. Seamlessly integrating brilliant digital strategy and flawless execution into Grey’s offering is a top priority, equally vital to our clients’ success as it is to our own. This unique partnership with Possible Worldwide will give Grey access to a vast array of digital resources and talent as we continue to provide our clients with leading-edge, best-in-class digital communications on a global scale. It immediately enhances our digital integration and capabilities and we are looking forward to a mutually beneficial partnership.”

Trevor Kaufman, global CEO of Possible Worldwide added: “As one of the world’s most respected communications firms, GREY has a nearly 100 year history of delivering outsized results to leading brands and we are pleased to be joining forces with them in this new venture. The ability to provide clients with the best of both the digital and traditional media worlds through a single resource and on a worldwide basis will allow us to create seamlessly integrated programs managed through a nimble and responsive account structure.”

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