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Tourism Authority of Thailand unveils new digital campaign with Fox Kalomaski Crossing

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By The Drum Team, Editorial

February 14, 2012 | 2 min read

The Tourism Authority of Thailand (TAT) has this week unveiled a new digital media campaign with Fox Kalomaski Crossing.

The ‘Thailand Reunited’ activity targets key audiences, including weddings and honeymoons, family, photography, golf, eco and alternative tourism; and includes Facebook advertising, media and brand partners, relevant travel experts, bloggers, and monthly competitions.

Gary Jacobs, Fox Kalomaski Crossing’s CEO, said: “Our core proposition for Thailand Reunited is to re-connect people who have visited Thailand in the past (850,000 British visitors annually of which 65% are repeat), inviting them to share their experiences with fans of the Facebook page 'Thailand Fan Club', which has been newly designed to allow story and image uploading and interaction via an app.”

Joanna Cooke, TAT’s head of consumer marketing, said: “We were pleased and impressed by the response to last year’s FKC target-smashing Thailand photography promotion. Our campaign objective for 2012 remains to build our database and raise awareness and increase the number of fans to our Facebook page as we grow and develop our social media communications. I am confident, given their track record with us and in the travel business, that FKC’s new campaign will deliver successfully.”

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