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SapientNitro promotes Nigel Vaz to senior vice president of UK


By The Drum Team | Editorial

February 14, 2012 | 1 min read

SapientNitro has promoted Nigel Vaz to senior vice president and managing director of UK.

In his new role, Vaz will be responsible for the agency in Sweden and Russia, as well as in the UK.

Alan J. Herrick, Sapient president and CEO, said: "Nigel fully embodies SapientNitro’s vision of unlocking brand value at the intersection of strategy, creativity and technology.

"More than ever, clients are taking advantage of SapientNitro’s integrated capability in multi-channel marketing and commerce, and as these worlds continue to converge, our success is greatly enhanced by the focus and collaboration of dedicated leaders like Nigel."

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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