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Renault to extend 'va va voom' across all car lines


By The Drum Team, Editorial

February 14, 2012 | 1 min read

Renault has announced that it will be extending the 'va va voom' marketing line across all UK car models.

The car company began using the line in 2001, with an ad featuring Thierry Henry driving a Clio, and was revived last year in an ad asking ‘what is va va voom?’ featuring celebrities such as Rihanna and Dita Von Teese, as well as images of Audrey Hepburn.

While ads using the ‘va va voom’ tagline have just been for the Clio before, the line will now be rolled out for ranges including the Mégane, Scenic and Kangoo.


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