The Drum Awards Festival - Official Deadline

-d -h -min -sec

Rangers FC Tennent's

Rangers FC administration: ad agency and sponsor Tennent's comment on situation


By Stephen Lepitak, -

February 14, 2012 | 3 min read

The advertising agency working for Rangers FC, which has stated its intention to file for administration, has described the football club as a ‘model client,' while the club's sponsor Tennent's has also issued a statement, claiming to be in close contact with the embattled club.

Garry Allan, managing director of Big Think Agency, which picked up the advertising account with the Glasgow football club, previously worked on the account while at GRP for a decade, before winning the business in June 2011.

“It’s been a great client and we’ll obviously have to replace it if things don’t work out, but we have a programme of work that is on-going with them and as far going forward,” commented Allan. “We have asked what is to happen in the future as we have work in progress, but until I get a satisfactory answer back, that work is on hold…but their payments were fine and bang up to date.”

He continued to state that as there was not yet an administrator in place at the club, the owners were still running the business and decisions were still being made as before.

“Since the new owners have come in there has been no difference in working with the club,” added Allan. “If you look at the marketing department, it hasn’t changed since it left GRP. The same people are there and we took up the reigns in June and everything is as it was…the only difference was that there was a huge cloud hanging over everything when it came out about the tax situation.”

Meanwhile, Old firm sponsors Tennent’s has issued a quote to The Drum, highlighting its communications with the troubled club.

A spokesperson for Tennent’s, commented: "Tennent's has invested in Scottish football for over 35 years, most recently as the main sponsor of Rangers and Celtic. As such we are saddened to hear today’s news that Rangers have taken steps to go into administration. We are in constant touch with Rangers Football Club during this process and, if administrators are appointed by the club, we will be in close contact with them. We have been assured that Rangers will continue to meet all of its fixture and contractual obligations and, if this is the case, our intention is that our sponsorship of the club would continue.”

Yesterday, former GRP boss Guy Robertson told The Drum that the adminstration of the club would impact the Scottish Premier League brand and the value of the television deals that it has in place.

Rangers FC Tennent's

Content created with:

Big Think Agency

Find out more

More from Rangers FC

View all


Industry insights

View all
Add your own content +