New condom brand Skyn launches 'This changes everything' campaign

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By The Drum Team, Editorial

February 14, 2012 | 1 min read

New condom brand Skyn has chosen Valentine's Day to launch its first advertising campaign.

The campaign uses the strapline 'This changes everything' and explains that Skyn condoms are made from a new material called Polyisoprene. Manufacturer Mates claims this makes them more natural than traditional latex.

Posters (see below) created by London agency BLAC are running in in the UK as well as in Paris, Warsaw and New York. The agency has also created an online video which it hopes will go viral.

Bary McCool, head of global marketing sexual wellness at Ansell Healthcare, said: "We believe Skyn will become the world’s leading premium condom brand. There is no doubt that sexual wellbeing is a major issue for young adults in this country and around the world.

"By creating a premium brand with strong testimonials which are reflected in the communications we will create an element of desirability about this category and thereby encourage condom usage."

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