National Trust appoints Thompson for North East design brief
The National Trust has appointed Thompson Brand Partners to create a new visual language for two of its key properties in the North East, Gibside and Wallington.
The Leeds agency will be responsible for applying the National Trust brand identity consistently, while creating a strong sense of 'story', which will involve the development of new visual elements that are unique to each place.
Thompson MD Nick Ramshaw said: "We have visited both places, spent time with each team and discovered lots about the story of each place. As well as being beautiful places in their own right and very popular with visitors, each has a fascinating historical story to tell and its our job to help make the visitor experience even better by understanding more about each.
"Weʼre looking forward to the challenges involved in a design exercise like this – its just the kind of thing we relish working on and resolving."
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