Jaffa Cakes

Jaffa Cakes appoints Mischief for PR

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By The Drum Team, Editorial

February 14, 2012 | 1 min read

United Biscuits has appointed Mischief to handle the PR for its Jaffa Cakes brand.

The agency will run a press office for the brand, as well as launching a brand activity campaign.

Mitchell Kaye, Mischief founder and CEO, said: "Jaffa Cakes is such a high profile brand. We'll be working with on and offline media and we know the response will reflect its strength."

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