Jaffa Cakes appoints Mischief for PR
United Biscuits has appointed Mischief to handle the PR for its Jaffa Cakes brand.
The agency will run a press office for the brand, as well as launching a brand activity campaign.
Mitchell Kaye, Mischief founder and CEO, said: "Jaffa Cakes is such a high profile brand. We'll be working with on and offline media and we know the response will reflect its strength."
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