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How to impress Chip Shop Awards judge Patrick Baglee

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By The Drum Team, Editorial

February 14, 2012 | 2 min read

Writer and strategist Patrick Baglee tells The Drum what he will be looking for when he judges this year's Chip Shop Awards - the international creative awards scheme with no limits or rules.

Why do you think events like the Chip Shop Awards are important?

Any celebration of creativity is important. And awards create opportunities - for individuals and agencies.

What do you think makes the ultimate Chip Shop Awards ad?

A great idea.

What criteria will you apply on the judging panel?

First and foremost, it's about finding great ideas - irrespective of the category. That's what every judge looks for, or ought to. Just being rude isn't good enough, though there are always plenty of c-bomb concepts to plough through. And I think it's also really important that every piece of work gets a moment of consideration. If people have entered, their effort deserves recognition and discussion - even if what follows is unanimous rejection.

What’s the greatest barrier to creativity today?

A mistaken idea that great ideas can't change businesses or drive businesses and brands forward, and that as a result, safety first becomes the primary concern when assessing and buying creative thinking.

The Chip Shop Awards are open for entries until 16 March. For more details and to submit your entry visit the Chip Shop Awards website.

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