Bet Victor launches new ads with Paddy McGuinness
Paddy McGuinness is starring in a new campaign for Victor Chandler's betting company Bet Victor.
The new spots, created by ad agency Home and directed by The Mob's Mark Chaudoir, see the Take Me Out host attempting to convince Chandler that his newly-branded firm needs a 'gimmick'.
The new campaign follows McGuinness's appearance in Victor Chandler ads last year.
The ads are now running nationwide.