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Rescue Remedy media campaign aims to target consumers at relaxing and stressful moments

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By The Drum Team, Editorial

February 13, 2012 | 2 min read

A national media campaign around Rescue Remedy’s sponsorship of Magic Radio’s ‘Mellow Magic’ show has been negotiated by the7stars.

The campaign, which begins today (13 February) has been planned around stressful or relaxing situations, to reach consumers when they maybe most interested in hearing about the brand.

Press ad placements will feature in Grazia, Stylists and magazine supplements for the Guaridan on Saturday’s ‘Weekend’ and the Mail on Sunday’s ‘You’ magazine.

Grazia’s website and Stylist’s companion website Emerald Street will also host ads, as will the Emerald Street Newsletter, and Facebook.

The London Underground Tube trains, as well as National Rail Stations across the UK, with a particular focus on the south-east, will also host the campaign.

Jane Lefever, RESCUE brand manager UK & Ireland, at Nelsons, said: “We loved the idea of targeting our fans and potential consumers at times when they were either stressed out or relaxing. The7stars has come up with a clever campaign that really works hard with our budget and reaches people at the times when they are likely to be interested in learning more about Rescue Remedy.”

Anuschka Clarke, account director at the7stars added: “We had great fun coming up with this campaign. Mellow Magic is a great fit for the brand, and we know that – to put it mildly – people don’t always love using the Tube or commuting, so there was a real fit there. We know this campaign will deliver great results for Rescue Remedy.”

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