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Kodak to license brand to other camera manufacturers

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By John Glenday, Reporter

February 13, 2012 | 1 min read

Kodak, the veteran photography business which first invented the digital camera back in 1975, has announced that it is to pull out of the digital camera market entirely.

Instead the firm will license its brand to rival camera manufacturers as it attempts to keep itself afloat in the wake of filing for bankruptcy protection.

Kodak has suffered a precipitous fall from grace in recent years firstly as the traditional film market collapsed and the subsequent erosion of low end cameras to smartphones.

Kodak chief executive Antonio Perez instead tends to focus upon the printer market, currently dominated by HP, Canon and Epson.

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