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Dulux Professional Darts Corporation

Dulux Decorating Centres becomes official partner of the Professional Darts Corporation

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By The Drum Team, Editorial

February 13, 2012 | 2 min read

Decorating specialist Dulux Decorator Centres has become an official partner of the Professional Darts Corporation (PDC).

The partnership will see Dulux Decorator Centres be the only decorating supplier with its branding visible throughout the PDC calendar of events, including all Premier League Darts matches.

Other events include the UK Open, World Matchplay, Grand Slam of Darts and the World Darts Championship, with brand and logos being used across all marketing communications, such as adverts, leaflets, websites and programmes, as well as video adverts.

Beverley Whitehead, marketing and communications manager at Dulux Decorator Centres, said: “We are really excited to be stepping up our involvement within the darts arena which has significantly grown in popularity over the last few years.

“Darts is a sport which attracts a high proportion of our target market, and our increased presence at these high profile events throughout the year will help Dulux Decorator Centres continue to engage with core customers.”

Barry Hearn, PDC Chairman, said: “We’re delighted to be working with Dulux Decorator Centres as a partner of the PDC, and thank them for their support at an exciting time for darts.

“Dulux is a brand name which is known worldwide and we hope that, through their partnership with our major tournaments, they enjoy a successful year and continue their growth,” added Hearn.

Dulux Decorator Centres will also continue to sponsor World Darts Champion, Adrian Lewis, who will showcase the Dulux Decorator Centres’ logo on his match shirt during every competition and will make personal appearances at some of the company’s biggest events, including the Apprentice of the Year final event.

Dulux Professional Darts Corporation

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