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The Drum overtakes Brand Republic and Marketing Week to become number one media and marketing website

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By The Drum Team, Editorial

February 13, 2012 | 2 min read

According to Google Ad Planner The Drum is now the best read media and marketing B2B website in the UK.

The figures show that The Drum has enjoyed dramatic growth over the last 12 months and has now overtaken Brand Republic and Marketing Week in terms of overall traffic.

Ad Planner’s estimated figures of overall traffic show that thedrum.co.uk has welcomed monthly 320,000 unique visitors from the UK since the turn of the year.

This outstrips Brand Republic (290,000), Marketing Week (290,000) and New Media Age (120,000).

Mick Style, managing director of media buyer MEC, said: “If I were The Drum I would be feeling pretty good about these figures. They are benefiting from being a non-subscription service and to overtake Brand Republic in user numbers is quite an achievement.”

Gordon Young, editor of The Drum, said: "This represents a great achievement by The Drum team. We are now routinely running 50 news items a day, written by journalists in Glasgow, London and even the US.

"I believe what has really struck a chord amongst readers is our editorial mix. Our news does not split the industry into artificial silos such as advertising, PR, digital or marketing. We simply focus on great marketing news. And this policy of integrating the content reflects the increasingly integrated nature of the media and marketing industry itself."

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