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Angel Trains looks to raise profile with ad campaign by Brass

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By The Drum Team, Editorial

February 13, 2012 | 1 min read

Angel Trains is launching a new marketing campaign as it looks to raise its profile in the rail industry.

The train leasing company is working with Leeds agency Brass on a campaign which includes press advertising, PR and internal communications.

A series of ads featuring real Angel Trains employees are now running in rail industry titles.

Kevin Tribley, chief operating officer at Angel Trains, said: "The unique campaign features Angel Trains people and examples of their excellence. Not only does this create a sense of pride amongst employees but it generates pride in performance which in turn fuels the delivery of ‘real expertise’.

"We are confident that the campaign will help us build relationships and put Angel Trains at the forefront of the industry.”

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