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Alligator Books announces launch of new division for app publication

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By The Drum Team | Editorial

February 13, 2012 | 1 min read

Alligator Books has today announced the launch of a new division, which will see the children’s publisher unveiling creative play apps for children based upon its solely owned and third party licensed content.

The first app release from the Alligator Creative Play division is branded Me to You, featuring the Tatty Teddy character and aimed at three to nine year olds.

Set to launch this month, the app was created by Gusto Games and will include activities such as colouring in and sticker creation.

Neil Rodol, commercial director for Alligator Books, said: “Publishing in the digital space is a natural step forward for the business. It allows us to maximise our assets and importantly offers consumers choice.

“We sell 17 million books and creative play formats in a year and soon all of these will be tagged with QR codes that once scanned will bring consumers through to the Alligator Creative Play Store. This is a fantastic marketing opportunity for our third party brand partners and one that we are sure will drive incremental revenues.”

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