Facebook trials open graph action ads

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By John Glenday, Reporter

February 11, 2012 | 1 min read

Facebook has launched a pilot programme that turns open graph actions such as listen, read or watch (and other so called ‘action verbs’) into advertisements.

Participants in the pilot include Pinterest, Ticketmaster and Air BnB, which feature links that only need to be hovered over to open a window featuring the link.

If the programme is adopted platform wide it would enable advertisers, who are presently restricted in their use of such user initiated actions to their own pages, applications or local business places, to sponsor wider actions.

This could include TV companies sponsoring viewings on platforms such as Hulu or Netflix and bands sponsoring when Facebook users listen to their songs.

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