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Pulse Group poaches creative directors from Rapp London

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By The Drum Team, Editorial

February 10, 2012 | 1 min read

Rapp London's Magnus Thorne and Paul Turner have joined Pulse Group as executive creative directors.

The engagement and activation agency has hired the pair to work on clients including Emirates, Renault, Morrisons and Diageo.

They previously spent five years at Rapp London where they worked together as group heads and then creative directors. Before that they worked for McCanns and CDP and have been awarded for their work at Cannes and D&AD.

Thorne said: "We wanted the freedom and agility a smaller agency provides. It allows us to be fully involved at every level not just guiding the creative direction of the agency but to stay involved from initial conception through to completion.

"It also gives us the opportunity to challenge ourselves with innovative campaign ideas and to be as creative as possible – in pretty much any medium. And right now the potential, and the need, to put great ideas anywhere and everywhere has never been greater, and at Pulse we now have all the tools to make that happen.”

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