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Our Agency creates new brand for Turkish Basketball Federation

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By The Drum Team, Editorial

February 10, 2012 | 1 min read

Our Agency has created a new brand identity for the Turkish Basketball Federation.

The new brand is the culmination of six months' collaboration between TBF and international sports and entertainment consultancy Impact34.

Our Agency said the federation "wanted to retain the historical essence of their brand whilst creating a modern logo which represents the federation's professionalism and sporting ambition".

The agency has also been involved in developing a five-year strategic plan which outlines the achievements of TBF and sets out plans for future success.

Our Agency's Ian Winterbottom said: "Their trust in us to provide them with an important national symbol was a great opportunity for us and one that we all enjoyed thoroughly - we even tried shooting hoops in the office, but I don't think the Turkish team have anything to worry about."

Turkey's national men's basketball team is currently ranked sixth in the world and its women's team hope to compete at this year's London Olympics.

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