Dipsticks Research opens two specialist divisions
Media, advertising and marketing communications research company Dipsticks Research has opened two specialist retail divisions dedicated to the travel and tourism industry and the retail, food and drink sector.
The divisions; explore research and fmcg insights will be headed-up by Katie Bryan-Brown and former Intersnack marketing director, John Vincent, respectively.
Explore research will provide traditional research methods for travel businesses, while fmcg insights will specialize in providing bespoke research for food, drink and retail brands.
John Raglan, chairman of Dipsticks Research, commented: “Dipsticks Research continues to thrive despite the global recession and difficult trading conditions across all sectors. This is testament to the fact that we continue to remain true to our mantra of delivering high quality, innovative research at affordable rates, coupled with exemplary levels of one to one customer service.
“We have just experienced our best trading month ever in the company’s history, as we continue to implement our UK growth strategy with the introduction of two new specialist research divisions, explore research and fmcg insights.
The fact that we have been established for 15 years, with a rich research heritage and expert staff, gives our customers confidence in our ability to consistently deliver to their requirements resulting in a firm loyal customer base across all divisions of the business”.