Bray Leino appoints head of insight

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By The Drum Team, Editorial

February 10, 2012 | 1 min read

Bray Leino has appointed strategist Katherine Almond to the newly-created role of head of insight.

Almond has worked in media planning and qualitative research for over 25 years and was most recently head of media and research at RH Advertising in Exeter.

She spent five years from 1991 as media planning director at AMV BBDO before taking the same role at PHD. In 1998 she launched her own qualitative research company which she ran for 10 years.

Lisa Killbourn, group strategic director at Bray Leino, said: “Katherine brings a combination of brand and channel strategy insight that is core to an integrated planning approach such as ours, as well as fantastic experience in the industry.”

Almond started in her new role this week.

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