Ecommerce Amazon

Amazon, Mobile and e-commerce highlighted as key ebusiness trends for 2012 in US


By The Drum Team, Editorial

February 10, 2012 | 1 min read

Three trends will dominate ebusiness in the United States this year, Mobile, Amazon and e-commerce, claims a new report.

According to a report from Forrester, the three trends will include; Mobile, with a dramatic rise in phone and tablet-based shopping will see strategy shifts to for both in-store and online. Amazon is expected to influence retailers online practices this year, from prices to search behaviour, while it is expected that more shoppers will turn to online when looking to spend, resulting in more retailers including an online component within their offering.

The research report examines each trend, and offer specific recommendations as to how each trend can be handled.

Ecommerce Amazon

More from Ecommerce

View all


Industry insights

View all
Add your own content +