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Whitespace creates mobile app and Facebook campaign for Murray's Set4Sport scheme


By The Drum Team, Editorial

February 9, 2012 | 2 min read

Whitespace has created a mobile phone app and accompanying Facebook campaign for the Set4Sport scheme.

Based on a programme created by Judy Murray (mother of tennis stars Andy and Jamie), the Set4Sport app offers fun and accessible games which help children develop their sporting skills.

Judy Murray said: "Set4Sport is all about inspiring parents to dream up their own ideas that will help their children fall in love with sport, whilst improving basic skills.

It’s a collection of my favourite games from memories of playing with my two sons Jamie and Andy, which have been captured in an easy to follow style."

Andy Murray added: "I hope parents all over the UK are inspired to download the Set4Sport app, and have the same fun I had with my family when I was growing up."

Supported by RBS, the free app is availble for Apple iOS and Android devices.

Iain Valentine, creative director at Whitespace, said: "We are delighted to have been part of the marketing team on this programme and the Set4Sport app is a fantastic addition to our mobile portfolio."


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