Real Radio GMG Radio WhiteLabelDating

Real Radio partners with WhiteLabelDating to create branded online dating site


By The Drum Team, Editorial

February 9, 2012 | 2 min read

Real Radio, part of GMG Radio, has partnered with to create its branded online dating site, with the tagline ‘Real Good, Feel Good’.

Accessible via the Real Radio website, Real Radio Dating allows the station to extend brand loyalty amongst listeners and is being promoted with the message “Find your Real Good, Feel Good partner this year and meet someone special with Real Radio Dating.”

Phil Barton-Ancliffe, enterprise manager at GMG Radio, said: “The straight-forward and successful launch of Smooth Radio Dating last year meant it was an easy decision to extend the initiative across other radio brands. Setting up an online dating site has not only brought financial revenue to the network, but it has helped us in building a community amongst our stations’ listeners.

“In this digital age, it is vital for the media industry to explore new opportunities and marketing methods, and has certainly helped us to do this. We look forward to seeing the response from Real Radio listeners.”

Last month WhiteLabelDating helped Jazz FM set up a dating site.

Matthew Pitt, operations director at WhiteLabelDating, adds: “ is delighted that GMG Radio has decided to roll out a second branded online dating service for its Real Radio Network, and we look forward to assisting the growth of this valuable incremental revenue stream.

“We are providing the software and services to an increasing number of radio brands wanting to market their stations in different and fun ways. The way our partnerships work is simple – takes care of the technicalities, leaving more time for the radio brand to market the site as they wish, making it an attractive marketing method.”

Real Radio GMG Radio WhiteLabelDating

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