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Marketing The Prince’s Trust

News International, Marketing Hall of Legends and Prince’s Trust partner for apprenticeship scheme


By The Drum Team, Editorial

February 9, 2012 | 2 min read

News International has partnered with The Marketing Hall of Legends (UK) and The Prince’s Trust for the creation of a new marketing apprenticeship scheme.

Announced to coincide with National Apprentice Week, the ‘Merlin’s Apprentice’ scheme will provide a 12-month fully paid marketing traineeship, available to anyone who is currently unemployed and has been supported through a Prince’s Trust programme during 2010 or 2011.

The young person selected for the apprenticeship will work full time in The Trust’s marketing department whilst being sponsored by News International for a year.

Katie Vanneck-Smith, chief marketing officer at News International, said: “News International is committed to developing young talent from all walks of life and we are proud to support the Merlin's Apprentice scheme.

“The marketing industry is a dynamic and competitive business and it is increasingly hard for young people to get the start they need. This marketing programme will help equip each apprentice with the vital tools and experience they need to build a successful career while at the same time ensuring the industry remains refreshed and invigorated.”

Apprentices will also study for the Chartered Institute of Marketing’s (CIM) Introductory Certificate in Marketing qualification and will be able to attend a range of events, lectures and networking provided by the learning and development arm of The Marketing Hall of Legends, the Marketing Academy.

Sherilyn Shackell, chairman of Marketing Hall of Legends (UK) and founder of The Marketing Academy, said: “We’re truly delighted that News International is sponsoring this ground-breaking programme. Along with our partners we aim to demonstrate how today’s leading companies can ensure the future of young people in a society that so frequently overlooks them.”

Paul Brown, director of marketing and communications at The Prince’s Trust, said: “We are delighted to be able to offer a position in our team for an unemployed young person considering a career in marketing. Having an opportunity to mentor and develop a young person at the very start of their working life is a privilege and an exciting opportunity for us all.”

Marketing The Prince’s Trust

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