Britvic Soft Drinks, has launched its latest limited edition flavour: J2O Papaya Punch, the winner of last year’s ‘Mix A Flavour’ on-pack promotion.
J2O will be investing £3m into a new TV advertising campaign later in the year, with Papaya Punch replacing Christmas special Glitter Berry.
Catherine Hart, brand manager for J2O at Britvic, said: “We’ve been looking forward to unveiling our latest limited edition flavour since we launched our ‘Mix A Flavour’ promotion last year. To see so many consumers get involved in the challenge and vote for their favourite can only mean they’ll want to try it, equating to sales for retailers and licensees. The launch of the limited edition J2O gives our customers the chance to refresh their juice drink offering, engaging with both current and potential J2O fans.
“With 2012 seeing so many social occasions for retailers and licensees to sell more soft drinks, the launch of J2O Papaya Punch is the perfect way to entice consumers. We would encourage retailers and publicans to stock up now to benefit from the support that the new variant will receive and the halo effect this will have on the wider J2O range.”
Consumers had been asked to create a new drink using the base flavour of peach or pear with one of four exotic flavours: papaya, dragon fruit, star fruit and guava. Papaya punch uses the base flavour of peach.