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Diamond Jubilee Gordon & MacPhail

Gordon & MacPhail creates microsite with Alienation to promote Queen's Diamond Jubilee whisky


By The Drum Team, Editorial

February 9, 2012 | 1 min read

Gordon & MacPhail has unveiled a microsite, created by Alienation Digital, to promote a rare Single Malt Whisky bottled to celebrate the Queen's Diamond Jubilee.

Only 85 decanters are available of the exclusive Glen Grant 60 Year Old Single Malt Scotch Whisky, so Gordon & MacPhail asked Alienation to develop a dedicated web presence to communicate the exclusivity and prestige of the product.

The site aims to illustrate the history and provenance of the Single Malt Whisky, and uses social plugins to encourage the sharing of site content through social media.

David Urquhart, joint managing director at Gordon & MacPhail, said: “We are excited to launch this latest microsite with Alienation Digital. The site is the perfect platform to promote this premium and very exclusive single malt whisky in celebration of Her Majesty’s Diamond Jubilee.”

Diamond Jubilee Gordon & MacPhail

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