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1&1 appoints Latitude for search marketing services


By Ishbel Macleod, PR and social media consultant

February 9, 2012 | 2 min read

1&1 has appointed Latitude Digital Marketing to deliver search marketing services to its SME clients.

The partnership will launch with over 1,500 clients in the German, UK, and US markets, with new markets expected to follow soon after.

Alex Hoye. Latitude CEO, said: “This unique project enables 1&1 to deliver Latitude’s enterprise quality search marketing services to its millions of SME clients and serves as a base for more digital marketing products as the partnership evolves.

“Latitude’s core asset of a team speaking fifteen native languages from German to Arabic not only makes us feel like a ‘mini-United Nations’ when we come to work each day, it also makes us a natural partner for companies with international operations.”

Oliver Mauss, CEO of 1&1, added: “The partnership with Latitude is an excellent means to offer our SME clients top quality search marketing services. 1&1’s corporate strategy of investment in the development of new technologies and products, has been a key factor in the success of the business. Latitude will add to our product mix with innovative PPC and SEO products tailored to deliver top search marketing results for our clients.”

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