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By The Drum Team, Editorial

February 8, 2012 | 1 min read

Premier Foods is this week launching a new brand campaign for Loyd Grossman sauces.

Created by Dare, the 30 second ad follows Grossman's gastranomic trials and adventures from infant to the present day.

It was produced by MJZ and will run in bursts throughout February, March and April.

Yesterday it emerged that Premier Foods' marketing director, Jon Goldstone, would be leaving the company this month.